Data Cloud is a powerful tool that allows organizations to ingest data from a wide variety of sources, unify that data, create targeted segments and drive impactful marketing actions. In this session our focus will be on how to create and activate segments in Data…
The best way to pause a Marketing Cloud Journey is not to pause it at all unless your use case fits in with the pause functionality. The Marketing Cloud Journey pause functionality is impressive and has some cool features, but it can cause some confusion…
Welcome to our kick off to our weekly Hands On building sessions – the Welcome email. Over the past year we’ve been gathering interest to participate in regular Hands On building sessions. Thanks to the Phoenix Salesforce Marketers Group: https://trailblazercommunitygroups.com/salesforce-marketer-group-marketing-cloud-phoenix-united-states/ which we all recommend you…
Data extensions are the backbone of Marketing Cloud. They house all the amazing marketing related data, they are the lists for communication sends and so much more. In our walkthrough today we’ll cover the basics of creating a data extension. Step I: Choose Email Studio…
Have you received that email message from Salesforce alerting you that you’ve exceeded your contract for contacts in Marketing Cloud? We not only consult on the amazing Marketing Cloud platform, but use it to market to our prospective clients. Our Marketing Manager recently received a…
This post is the first part of a three part series covering the Building AI Driven Journeys in Marketing Cloud presented in March, 2024 at Trailblazer DX. Our Salesforce Lead Architect colleague Hunter built a fantastic AI engine in Sales Cloud that takes conversational/unstructured data…
Campaign fed journeys are a fantastic way to feed leads and contacts from Salesforce into a marketing automation journey in Marketing Cloud. The setup of a campaign takes minutes on the Salesforce side and integrating with Marketing Cloud is native via the Salesforce Data Entry…
The Einstein Copy Insights featured in our last blog: https://handsonsfmc.com/2024/01/21/how-to-use-einstein-generative-ai-in-marketing-cloud/ are impressive, but can be a little limited from an automation standpoint. The Gen AI copy has to be copied from the tool into the content for each personality. Create the Content MatrixTo visualize how to…
As part of the Winter ’24 release Salesforce unlocked three new Generative AI tools that you can use today to create custom 1-to-1 content in Marketing Cloud. For more information on the Winter ’24 release please read here: Marketing Cloud Einstein and Analytics Winter ’24 Release…
You will find that certain domains always block you from sending emails to their email list. Blocked domains can be handled in your bounce management solution but ideally you’ll want to suppress the entire domain to help protect your sender reputation. Here’s a run through of…
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