How to create an API Event Journey in Marketing Cloud
We’ll walk through step by step how to create an API Event Journey in Marketing Cloud with platform screen captures.
Tag: SFMC
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How to Unify Data Cloud Segments in Marketing Cloud
Unify segments that have been synched from Salesforce Data Cloud to Marketing Cloud to align with CRM database of record architecture.
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Tips on how to delete contacts in Marketing Cloud
Learn tips on how to reduce counts of contacts in Marketing Cloud and reduce charges from Salesforce
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How to throttle email sends in Marketing Cloud Journey Builder
Do you have a need to spread out subscribers being sent emails communications in a journey and could use throttling capability? In this blog post we review the Throttling functionality available in Marketing Cloud Journey Builder and suggest an alternative way to throttle sends. We’ll…
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How to pause a Marketing Cloud Journey
The best way to pause a Marketing Cloud Journey is not to pause it at all unless your use case fits in with the pause functionality. The Marketing Cloud Journey pause functionality is impressive and has some cool features, but it can cause some confusion…
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How to Learn Marketing Cloud Session #1 – Welcome Email
Welcome to our kick off to our weekly Hands On building sessions – the Welcome email. Over the past year we’ve been gathering interest to participate in regular Hands On building sessions. Thanks to the Phoenix Salesforce Marketers Group: https://trailblazercommunitygroups.com/salesforce-marketer-group-marketing-cloud-phoenix-united-states/ which we all recommend you…
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How to Create a Data Extension in Marketing Cloud
Data extensions are the backbone of Marketing Cloud. They house all the amazing marketing related data, they are the lists for communication sends and so much more. In our walkthrough today we’ll cover the basics of creating a data extension. Step I: Choose Email Studio…
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How to delete contacts in Marketing Cloud
Have you received that email message from Salesforce alerting you that you’ve exceeded your contract for contacts in Marketing Cloud? We not only consult on the amazing Marketing Cloud platform, but use it to market to our prospective clients. Our Marketing Manager recently received a…
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How to leverage AI Unstructured Data in Marketing Cloud – Advanced Segmentation
This post is the first part of a three part series covering the Building AI Driven Journeys in Marketing Cloud presented in March, 2024 at Trailblazer DX. Our Salesforce Lead Architect colleague Hunter built a fantastic AI engine in Sales Cloud that takes conversational/unstructured data…
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How to build a Salesforce Campaign fed Journey in Marketing Cloud
Campaign fed journeys are a fantastic way to feed leads and contacts from Salesforce into a marketing automation journey in Marketing Cloud. The setup of a campaign takes minutes on the Salesforce side and integrating with Marketing Cloud is native via the Salesforce Data Entry…
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