As part of the Winter ’24 release Salesforce unlocked three new Generative AI tools that you can use today to create custom 1-to-1 content in Marketing Cloud. For more information on the Winter ’24 release please read here: Marketing Cloud Einstein and Analytics Winter ’24 Release…
You will find that certain domains always block you from sending emails to their email list. Blocked domains can be handled in your bounce management solution but ideally you’ll want to suppress the entire domain to help protect your sender reputation. Here’s a run through of…
This is part two of a two part blog covering how to create an automated unsubscribe process in Marketing Cloud integrated with Sales Cloud. In this post we’ll be covering how to query lead and contact objects in Sales Cloud to identify those records that need…
Here’s a walkthrough on how to automatically unsubscribe a contact or lead in Marketing Cloud using the Exact Transfer Load (ETL) automation process in Marketing Cloud. Use Case: This use case applied directly to our company Cervello. In our Cervello Sales Cloud instance we wanted the capability…
Welcome back to our top 50 Marketing Cloud tips part two, our second set of twenty five tips. 26.) TrailBlazer Marketing Cloud Community groupsTake advantage of the amazing TrailBlazer community groups. They are a fantastic place to post your questions and most if not all answers…
To celebrate our 50th blog post on HandsonSFMC here’s part One of our 50 Marketing Cloud tips. We tried to cover overall tips and then focus on key areas of the platform. Please provide feedback or comments as we’d love to hear your tips as…
All Subscribers is the database of record in Marketing Cloud of the subscriber status and history for all records that have been sent an email in Marketing Cloud. The primary identify of a subscriber is not the email address but a subscriber key which is…
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