How to Unify Data Cloud Segments in Marketing Cloud
Unify segments that have been synched from Salesforce Data Cloud to Marketing Cloud to align with CRM database of record architecture.
Tag: salesforce
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Tips on how to delete contacts in Marketing Cloud
Learn tips on how to reduce counts of contacts in Marketing Cloud and reduce charges from Salesforce
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How to throttle email sends in Marketing Cloud Journey Builder
Do you have a need to spread out subscribers being sent emails communications in a journey and could use throttling capability? In this blog post we review the Throttling functionality available in Marketing Cloud Journey Builder and suggest an alternative way to throttle sends. We’ll…
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How to create a segment in Data Cloud and activate it in Marketing Cloud
Data Cloud is a powerful tool that allows organizations to ingest data from a wide variety of sources, unify that data, create targeted segments and drive impactful marketing actions. In this session our focus will be on how to create and activate segments in Data…
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How to pause a Marketing Cloud Journey
The best way to pause a Marketing Cloud Journey is not to pause it at all unless your use case fits in with the pause functionality. The Marketing Cloud Journey pause functionality is impressive and has some cool features, but it can cause some confusion…
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How to Create a Data Extension in Marketing Cloud
Data extensions are the backbone of Marketing Cloud. They house all the amazing marketing related data, they are the lists for communication sends and so much more. In our walkthrough today we’ll cover the basics of creating a data extension. Step I: Choose Email Studio…
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How to delete contacts in Marketing Cloud
Have you received that email message from Salesforce alerting you that you’ve exceeded your contract for contacts in Marketing Cloud? We not only consult on the amazing Marketing Cloud platform, but use it to market to our prospective clients. Our Marketing Manager recently received a…
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How to detect bot clicks in Marketing Cloud
Email click bots are automated programs that click on every link in an email to determine if they are reliable preventing email recipients from receiving spam emails. They can be troublesome to marketers as it can inflate engagement and analytics indicating that a subscriber is…
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How to leverage AI Unstructured Data in Marketing Cloud – Advanced Segmentation
This post is the first part of a three part series covering the Building AI Driven Journeys in Marketing Cloud presented in March, 2024 at Trailblazer DX. Our Salesforce Lead Architect colleague Hunter built a fantastic AI engine in Sales Cloud that takes conversational/unstructured data…
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Trailblazer DX 2024 Presentation: Build AI Driven Marketing Cloud Journeys in Marketing Cloud
Thursday, March 7th at 11am PT Hunter Dunbar and Tim Ziter presented at the Salesforce Trailblazer DX conference on the topic if building AI Driven Marketing Cloud Journeys in Marketing Cloud. We only had 20 minutes and wished we had an extra hour at least…
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