Email click bots are automated programs that click on every link in an email to determine if they are reliable preventing email recipients from receiving spam emails. They can be troublesome to marketers as it can inflate engagement and analytics indicating that a subscriber is…
This post is the first part of a three part series covering the Building AI Driven Journeys in Marketing Cloud presented in March, 2024 at Trailblazer DX. Our Salesforce Lead Architect colleague Hunter built a fantastic AI engine in Sales Cloud that takes conversational/unstructured data…
Thursday, March 7th at 11am PT Hunter Dunbar and Tim Ziter presented at the Salesforce Trailblazer DX conference on the topic if building AI Driven Marketing Cloud Journeys in Marketing Cloud. We only had 20 minutes and wished we had an extra hour at least…
Campaign fed journeys are a fantastic way to feed leads and contacts from Salesforce into a marketing automation journey in Marketing Cloud. The setup of a campaign takes minutes on the Salesforce side and integrating with Marketing Cloud is native via the Salesforce Data Entry…
The Einstein Copy Insights featured in our last blog: https://handsonsfmc.com/2024/01/21/how-to-use-einstein-generative-ai-in-marketing-cloud/ are impressive, but can be a little limited from an automation standpoint. The Gen AI copy has to be copied from the tool into the content for each personality. Create the Content MatrixTo visualize how to…
As part of the Winter ’24 release Salesforce unlocked three new Generative AI tools that you can use today to create custom 1-to-1 content in Marketing Cloud. For more information on the Winter ’24 release please read here: Marketing Cloud Einstein and Analytics Winter ’24 Release…
You will find that certain domains always block you from sending emails to their email list. Blocked domains can be handled in your bounce management solution but ideally you’ll want to suppress the entire domain to help protect your sender reputation. Here’s a run through of…
This is part two of a two part blog covering how to create an automated unsubscribe process in Marketing Cloud integrated with Sales Cloud. In this post we’ll be covering how to query lead and contact objects in Sales Cloud to identify those records that need…
Here’s a walkthrough on how to automatically unsubscribe a contact or lead in Marketing Cloud using the Exact Transfer Load (ETL) automation process in Marketing Cloud. Use Case: This use case applied directly to our company Cervello. In our Cervello Sales Cloud instance we wanted the capability…
Welcome back to our top 50 Marketing Cloud tips part two, our second set of twenty five tips. 26.) TrailBlazer Marketing Cloud Community groupsTake advantage of the amazing TrailBlazer community groups. They are a fantastic place to post your questions and most if not all answers…
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