How to connect to the Marketing Cloud FTP or SFTP
End to end steps on how to set up the Marketing Cloud FTP
Tag: AI
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Why everyone in Marketing Cloud should try DESelect
Breakdown of why to use DESelect
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How to view Marketing Cloud email sends in Salesforce reports
Walkthrough of how to use Salesforce reports to review Marketing Cloud sends
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How to detect bot clicks in Marketing Cloud
Email click bots are automated programs that click on every link in an email to determine if they are reliable preventing email recipients from receiving spam emails. They can be troublesome to marketers as it can inflate engagement and analytics indicating that a subscriber is…
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Trailblazer DX 2024 Presentation: Build AI Driven Marketing Cloud Journeys in Marketing Cloud
Thursday, March 7th at 11am PT Hunter Dunbar and Tim Ziter presented at the Salesforce Trailblazer DX conference on the topic if building AI Driven Marketing Cloud Journeys in Marketing Cloud. We only had 20 minutes and wished we had an extra hour at least…
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How to automate Gen AI in Marketing Cloud
The Einstein Copy Insights featured in our last blog: https://handsonsfmc.com/2024/01/21/how-to-use-einstein-generative-ai-in-marketing-cloud/ are impressive, but can be a little limited from an automation standpoint. The Gen AI copy has to be copied from the tool into the content for each personality. Create the Content MatrixTo visualize how to…
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How to use Einstein Generative AI in Marketing Cloud
As part of the Winter ’24 release Salesforce unlocked three new Generative AI tools that you can use today to create custom 1-to-1 content in Marketing Cloud. For more information on the Winter ’24 release please read here: Marketing Cloud Einstein and Analytics Winter ’24 Release…
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