Welcome to the Marketing Cloud Training program where you can get hands-on training on Marketing Cloud Engagement led by community members.
We are looking for instructors and volunteers for this training program. Please reach out to Matt or myself if you want to volunteer or if you have an idea for a session.
Tim Ziter: https://www.linkedin.com/in/tim-ziter-92589bb/
Matt Brulet: https://www.linkedin.com/in/matt-brulet-603/
Upcoming sessions
| Week | Session | Description | Areas Covered | Exercises |
| 1 | Marketing Cloud & Salesforce Environment Overview | Introduction to Marketing Cloud Engagement, studios, account structure, and Salesforce ecosystem integration. | Admin, Setup, Contact Builder, Integrations | |
| 2 | Data Modeling & Data Extensions Fundamentals | Overview of Data Extensions including standard, sendable, synchronized, send log, and trigger DEs. | Contact Builder, Email Studio, Automation Studio | |
| 3 | Email Building 101 | Build emails using Content Builder including templates, blocks, and personalization basics. | Email Studio, Content Builder | |
| 4 | HTML for Marketing Cloud – Deep Dive | Responsive HTML/CSS design for email with Marketing Cloud constraints and best practices. | Content Builder, Email Studio | |
| 5 | AMPscript Deep Dive | Advanced personalization using AMPscript including lookups, conditionals, and reusable content. | Email Studio, Content Builder, CloudPages | |
| 6 | Automation Studio – Deep Dive | Create and manage automations including SQL queries, filters, file drops, and scheduling. | Automation Studio | |
| 7 | SQL for Marketing Cloud – Deep Dive | SQL fundamentals for segmentation, data hygiene, and audience creation. | Automation Studio, Contact Builder |
Previous Sessions
| Session | Date | Content |
Initial list (still in progress)
handsonsfmc.com 