Overview: Welcome to the Hult International Business School Hack-a-Thon resource page. Here you can find the details on the three different tracks as well as links to prep-documentation to help you be ready to build at the day of the event.
Event Details
When: February 5th, 5-10pm at Hult International School of Business Campus
Sign up link: https://trailblazercommunitygroups.com/events/details/salesforce-salesforce-marketer-group-boston-united-states-presents-salesforce-hack-a-thon-at-hult-international-business-school/
Hands-On Tracks
Session #1: Marketing Automation in Salesforce
Description: Hands-on building in the Marketing Cloud platform where functional and developer focused students can create journeys, automations, landing pages E2E
Instructor/Expert: Matt Brulet, Salesforce Product Owner at Elements Financial Credit Union or Tim Ziter, Manager at Kearney
Instructor LinkedIn Address:https://www.linkedin.com/in/matt-brulet-603/
Hands-On Session Breakdown:
– Sign up on Trailhead for future learning
– Build a basic Cloud Page form page to gather email addresses of Hult Students
– Create an email from scratch welcoming the Hult Students – Onboarding example
– Create a Marketing Automation Journey to send to email sign ups from the form – Cloud Page entry event
Approach: Students attending will be able to volunteer and build out the solution right in the Marketing Cloud platform. Up to three students may volunteer
Salesforce Platforms Covered: Marketing Cloud and Sales Cloud
Professional Roles covered: Marketer, Marketing Operations, Marketing Consultant, Marketing Developer
Session #2: AI Agent Building with Agentforce
Description: Hands-On building of AI agents leveraging the power of Agentforce built right in the platform
Instructor/Expert: Tim Ziter, Manager at Kearney or Gabe Ramirez, Director at Kearney
Instructor LinkedIn Address:https://www.linkedin.com/in/tim-ziter-92589bb/
Hands-On Session Breakdown:
– Sign up on Trailhead for future learning
– Overview of the Agentblazer Champion Challenge
– Hands-On Exercise: Configure Agentforce for Service: https://trailhead.salesforce.com/content/learn/projects/quick-start-build-your-first-agent-with-agentforce/configure-an-agentforce-service-agent?trail_id=become-an-agentblazer-champion
– Enable Agentforce Agents
– Create the Agent and it’s actions
– Test the Agent and add the Agent to the Service Website
Approach: All students will be able to go through a Hands-on Agentforce exercise building and testing their first AI Agent as part of the AgentBlazer Champion Challenge
Salesforce Platforms Covered: Agentforce, Service Cloud, Experience Cloud
Professional Roles covered: Agentforce Consultant Service Cloud Consultant
Session #3: Custom Coding in Salesforce
Description: Hands-On coding session for those future developers to explore low code to full code options in Salesforce (Dev focused, but functional invited)
Instructor/Expert: Samol Seng, Senior Developer at Kearney
Instructor LinkedIn Address:https://www.linkedin.com/in/samol-seng-49584555/
Hands-On Session Breakdown:
– Sign up on Trailhead for future learning
– Overview of the different coding options in Salesforce
– Basics of Apex coding in Salesforce
– Hands-on building of Apex in Salesforce (Apex and Database, data type, collection, DML process, SOQL and SOSL)
Approach: All students will be able to go through a Hands-on custom coding exercise to get experience coding in Salesforce
Salesforce Platforms Covered: Core Salesforce Platform
Professional Roles covered: Developer
Session #3 Prep Page:
handsonsfmc.com 