College students are a key market for employers to find and curate new talent for their organizations. But how can employers cost effectively build awareness of their brand with these potential business leaders in a cost effective manner.
The typical model is having an on-campus presence at career fairs which is expensive and not scalable. Targeted advertising through social media ads provides scalability and targeted vs mass media advertising, but still can be costly.
How can we use Salesforce to find a better way? And better yet how can we have actual college students to help us figure out a better path with Salesforce?
Before we break down the program here’s a listing of the different sections of this program we’ll be used to outline this program:
| Topic | Link | Notes |
| The Setup | https://handsonsfmc.com/how-to-market-to-college-students-with-salesforce-marketing-cloud-the-setup/ | An in-depth overview of the Digital Marketing Exercise and how it’s executed in Salesforce and Marketing Cloud. |
| The Communication Stream | https://handsonsfmc.com/how-to-market-to-college-students-with-marketing-cloud-communication-stream/ | Details on Gmail bounces due to email domains as well as email inboxing |
handsonsfmc.com 