Do you have a need to spread out subscribers being sent emails communications in a journey and could use throttling capability? In this blog post we review the Throttling functionality available in Marketing Cloud Journey Builder and suggest an alternative way to throttle sends. We’ll…
Data Cloud is a powerful tool that allows organizations to ingest data from a wide variety of sources, unify that data, create targeted segments and drive impactful marketing actions. In this session our focus will be on how to create and activate segments in Data…
The best way to pause a Marketing Cloud Journey is not to pause it at all unless your use case fits in with the pause functionality. The Marketing Cloud Journey pause functionality is impressive and has some cool features, but it can cause some confusion…
Automation or query based Journeys give you a lot of flexibility and creativity in journey builder architecture. In this blog we’ll cover how to create a basic query, data extension, automation then connect it to a journey and send actual subscribers through to receive a…
Welcome to our kick off to our weekly Hands On building sessions – the Welcome email. Over the past year we’ve been gathering interest to participate in regular Hands On building sessions. Thanks to the Phoenix Salesforce Marketers Group: https://trailblazercommunitygroups.com/salesforce-marketer-group-marketing-cloud-phoenix-united-states/ which we all recommend you…
Data extensions are the backbone of Marketing Cloud. They house all the amazing marketing related data, they are the lists for communication sends and so much more. In our walkthrough today we’ll cover the basics of creating a data extension. Step I: Choose Email Studio…
The Einstein Copy Insights featured in our last blog: https://handsonsfmc.com/2024/01/21/how-to-use-einstein-generative-ai-in-marketing-cloud/ are impressive, but can be a little limited from an automation standpoint. The Gen AI copy has to be copied from the tool into the content for each personality. Create the Content MatrixTo visualize how to…
As part of the Winter ’24 release Salesforce unlocked three new Generative AI tools that you can use today to create custom 1-to-1 content in Marketing Cloud. For more information on the Winter ’24 release please read here: Marketing Cloud Einstein and Analytics Winter ’24 Release…
You will find that certain domains always block you from sending emails to their email list. Blocked domains can be handled in your bounce management solution but ideally you’ll want to suppress the entire domain to help protect your sender reputation. Here’s a run through of…
Welcome back to our top 50 Marketing Cloud tips part two, our second set of twenty five tips. 26.) TrailBlazer Marketing Cloud Community groupsTake advantage of the amazing TrailBlazer community groups. They are a fantastic place to post your questions and most if not all answers…
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