How to create a Calculated Insight in Data Cloud that drives actions in Marketing Cloud
Learn how to create a Calculated Insight that will drive dynamic segments into Marketing Cloud personalized Journeys.
Category: Marketing Automation
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How to create an API Event Journey in Marketing Cloud
We’ll walk through step by step how to create an API Event Journey in Marketing Cloud with platform screen captures.
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How to Unify Data Cloud Segments in Marketing Cloud
Unify segments that have been synched from Salesforce Data Cloud to Marketing Cloud to align with CRM database of record architecture.
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How to throttle email sends in Marketing Cloud Journey Builder
Do you have a need to spread out subscribers being sent emails communications in a journey and could use throttling capability? In this blog post we review the Throttling functionality available in Marketing Cloud Journey Builder and suggest an alternative way to throttle sends. We’ll…
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How to pause a Marketing Cloud Journey
The best way to pause a Marketing Cloud Journey is not to pause it at all unless your use case fits in with the pause functionality. The Marketing Cloud Journey pause functionality is impressive and has some cool features, but it can cause some confusion…
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How to report on clicks in Marketing Cloud
Everyone is interested in reporting on engagement and the all important KPI of clicks. There are several ways to view clicks in Marketing Cloud and this article will cover how you can automate the reporting of clicks in Marketing Cloud by using the amazing Data…
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How to update a campaign member status using Salesforce Marketing Cloud
Updating a campaign member status using Marketing Cloud is a snap thanks to the “Clicks Not Code” nature of Journey Builder. Follow these easy steps to configure a journey to make the campaign member update: 1.) Check to make sure your Journey data extension includes…
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How to create an automated Journey in Marketing Cloud
Automation or query based Journeys give you a lot of flexibility and creativity in journey builder architecture. In this blog we’ll cover how to create a basic query, data extension, automation then connect it to a journey and send actual subscribers through to receive a…
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How to leverage AI Unstructured Data in Marketing Cloud – Advanced Segmentation
This post is the first part of a three part series covering the Building AI Driven Journeys in Marketing Cloud presented in March, 2024 at Trailblazer DX. Our Salesforce Lead Architect colleague Hunter built a fantastic AI engine in Sales Cloud that takes conversational/unstructured data…
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Trailblazer DX 2024 Presentation: Build AI Driven Marketing Cloud Journeys in Marketing Cloud
Thursday, March 7th at 11am PT Hunter Dunbar and Tim Ziter presented at the Salesforce Trailblazer DX conference on the topic if building AI Driven Marketing Cloud Journeys in Marketing Cloud. We only had 20 minutes and wished we had an extra hour at least…
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