Updating a campaign member status using Marketing Cloud is a snap thanks to the “Clicks Not Code” nature of Journey Builder. Follow these easy steps to configure a journey to make the campaign member update: 1.) Check to make sure your Journey data extension includes…
Automation or query based Journeys give you a lot of flexibility and creativity in journey builder architecture. In this blog we’ll cover how to create a basic query, data extension, automation then connect it to a journey and send actual subscribers through to receive a…
This post is the first part of a three part series covering the Building AI Driven Journeys in Marketing Cloud presented in March, 2024 at Trailblazer DX. Our Salesforce Lead Architect colleague Hunter built a fantastic AI engine in Sales Cloud that takes conversational/unstructured data…
Thursday, March 7th at 11am PT Hunter Dunbar and Tim Ziter presented at the Salesforce Trailblazer DX conference on the topic if building AI Driven Marketing Cloud Journeys in Marketing Cloud. We only had 20 minutes and wished we had an extra hour at least…
Campaign fed journeys are a fantastic way to feed leads and contacts from Salesforce into a marketing automation journey in Marketing Cloud. The setup of a campaign takes minutes on the Salesforce side and integrating with Marketing Cloud is native via the Salesforce Data Entry…
Use Case – Need to Update Entry EventYou’ve created your Salesforce Data Entry Event Journey in Marketing Cloud and have launched the journey and entrants are funneling through. Marketing and Sales reach out and want to add an additional personalization point in the email which…
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