This post is the first part of a three part series covering the Building AI Driven Journeys in Marketing Cloud presented in March, 2024 at Trailblazer DX. Our Salesforce Lead Architect colleague Hunter built a fantastic AI engine in Sales Cloud that takes conversational/unstructured data…
Campaign fed journeys are a fantastic way to feed leads and contacts from Salesforce into a marketing automation journey in Marketing Cloud. The setup of a campaign takes minutes on the Salesforce side and integrating with Marketing Cloud is native via the Salesforce Data Entry…
Synchronized data extensions are how the Salesforce Sales Cloud connects and shares data with Marketing Cloud. If you have set up the Marketing Cloud Connector you will be able to add most objects as synchronized data extensions in Contact Builder within Marketing Cloud. For more…
Overview – from Sales perspectivePreview=Resend is an app in Sales & Marketing Cloud that allows Sales Cloud users to preview a send-time personalized email and resend that one email right in Sales Cloud. Let’s say you are in sales working a bunch of leads and…
Use Case – Need to Update Entry EventYou’ve created your Salesforce Data Entry Event Journey in Marketing Cloud and have launched the journey and entrants are funneling through. Marketing and Sales reach out and want to add an additional personalization point in the email which…
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