Thursday, March 7th at 11am PT Hunter Dunbar and Tim Ziter presented at the Salesforce Trailblazer DX conference on the topic if building AI Driven Marketing Cloud Journeys in Marketing Cloud. We only had 20 minutes and wished we had an extra hour at least to cover all the amazing content on this topic. This blog will serve as the vehicle to share all the content.

Let’s get straight to the presentation, and bear with us as the presentation was recorded on our iPhones.

We provided a QR Code at the end of the presentation which takes you to our Marketing Cloud – Cloud Page where you can find the slides to the presentation and several demos that go into the solution in depth. Follow this link to go to the cloud page: https://cloud.mail.mycervello.com/tdx-ai-sfmc

The landing page features three assets:
1.) The presentation slides – go to any slide to pull in the relevant information for your use case.
2.) The complete Salesforce Build Breakdown: Hunter has created detailed videos that go through every aspect of how he built the application in Sales Cloud to leverage the conversational data.
– Salesforce Use Case Overview – A more detailed breakdown of the use case to set up the build.
– Technical walkthrough – for those interested in the details on the technical side.
– API Walkthrough – A detailed walk through of how to connect from Salesforce to Azure and back
3.) Marketing Cloud Overview – This section starts with a demo of how to take the unstructured data and drive advanced segmentation and decision splits in Journey build

Over the next week or two we’ll add videos on the 1-to-1 content build and the various options to create Next best actions for sales.

Enjoy the content and be on the look out for lots of content related to the AI topic.